WhatsApp Rolls Out Status Ads and Promoted Channels in Android Beta

WhatsApp Rolling Out Status Ads and Promoted Channels in Latest Android Beta

WhatsApp Rolls Out Status Ads and Promoted Channels in Android Beta

WhatsApp is officially testing two major features in its latest Android beta version 2.25.21.11 – Status Ads and Promoted Channels. First announced by Meta on June 17, these features are now live for select beta testers, as reported by WABetainfo.

What Are WhatsApp Status Ads?

Status Ads allow business accounts and creators to post sponsored content directly in the Status section of the app. These ads appear between the usual updates from friends and family but are clearly labeled as sponsored content. Users can also block advertisers they don’t want to see again.

Understanding Promoted Channels

The Promoted Channels feature helps public channels gain more visibility in WhatsApp’s channel directory. Business accounts can sponsor their channels, and promoted entries are marked with a small label to identify them as sponsored. This aims to help creators, brands, and businesses grow their reach faster.

WhatsApp Rolls Out Status Ads and Promoted Channels in Android Beta

Privacy First, Business Growth Second

Meta ensures that user privacy is not compromised. Ads will be shown without tracking personal messages or data. It’s a step toward balancing a private messaging platform with monetization opportunities.

Ad Transparency and User Reports

In a previous beta version 2.25.19.15, WhatsApp also started rolling out a feature that lets users generate downloadable reports about the ads they’ve seen, including details about advertisers and viewing dates.

Why This Update Matters

• It opens a new revenue stream for WhatsApp.
• Businesses can promote their content natively within the app.
• Users maintain control over their experience with ad-blocking options.

Frequently Asked Questions (FAQs)

Q1: Will WhatsApp Status Ads affect my privacy?

A: No, WhatsApp has stated that user privacy will not be compromised. Ads will not use your personal messages or media.

Q2: Can I remove or block these ads?

A: Yes, WhatsApp allows users to block specific advertisers from showing up in your Status feed.

Q3: Who can promote content using these new features?

A: Business accounts, creators, and channel owners with a public audience can use Status Ads and Promoted Channels.

Q4: How are Promoted Channels different from normal channels?

A: Promoted Channels are sponsored entries in the directory, making them more visible to users.

Conclusion

The new WhatsApp beta features are designed to help businesses grow while protecting user privacy. If you're a business owner or creator, this is a golden opportunity to expand your reach. And for users, WhatsApp promises transparency and control.